Be Strategic When Applying For A Job

Craig – President, en world Group, in which Navigos Search is a member – shared several reasons why you need to exhibit both strategic thinking and common sense in how you send out job applications, the kind of changes wrought by social media now and what you can do to be more effective in presenting and controlling your image online.

The change in recruitment in the era of social media

The physical world is being replicated in the digital world through digital communities, businesses and assets, fundamentally changing the way consumers engage with businesses and each other.

The digital platforms allow recruiters to access candidates’ information easily, however the real concern is finding the best person from that pool. Cultural fit, depth of relevant experience and a consistent track record are some areas which are difficult to assess just from a social media aspect. Companies that are serious about business growth are also serious about A-players and the time they invest in the selection process.

How is today’s workforce motivated?

For people with satisfactory salaries, non-financial motivators are more effective than extra cash in building long-term employee engagement. Many financial rewards mainly generate short-term boosts of energy, which can have damaging, unintended consequences.

To motivate their employees, organisations can use different kinds of non-cash motivators such as praise from immediate managers, leadership attention, a clear career path and a chance to lead projects or task forces. This can be more effective than financial incentives.

Control your professional image online

In this technological era, it is crucial for jobseekers to make themselves attractive to employers. In order to be more effective in presenting and controlling their image online, Jobseekers should pay attention to the following:

  1. Misleading information across networks: Do not exaggerate on social networks. Recruiters are able to recognize the different tactics that job seekers use to paint themselves in a better light. The best course of action is to create an authentic brand for you.
  2. Bashing current employers’ colleagues or clients: There is no recruiter or employer out there who wants to see negative comments or complaints about a current or past employer. We recommend you not add it to your social feeds
  3. Show that you can network professionally: From a hiring manager’s point of view, if jobseekers continually avoid networking with other professionals in the industry, chances are they do not have much experience or are not entirely serious about the job search.

What modern employers are looking for

Below are the key things that employers are looking for when they review job applicants:

  1. Can you cope with the demand of the job?
  2. Will you fit in with the company culture?
  3. How enthusiastic are you about the opportunity?
  4. Do you have a truthful record of success and does your definition of success match with that of employers?
  5. What mistakes have you made and what lessons were learned?