SME’s Success Depends on A-Players!

March 12, 2013

On January 22, 2013, on the basis of his own company experience, Craig Saphin, en world Japan K.K, president and representative director and en world Group president, addressed the “Leaders of Japan” event on how small and medium enterprises (SMEs) without brand recognition can attract and retain A-player personnel.

The key issue

Today with 200 employees, the en world Group operates in Japan, Singapore, Hong Kong, South Korea, and Australia. But, in 2004, five years after its formation, it faced big problems. Many of its workers quit before having been on the job long. Levels of ability and supervision were low. Its list of services lacked variety, and its customer service was poor. The situation was a major headache for founder and then president Nick Johnston, who had dreams of going global. The key issue is how typical SMEs without brand recognition can attract and retain A-player employees. Watch the video to find out what measures Nick Johnston adopted to deal with the problem.

Hire and retain A players to grow your business – Part 1

Hire and retain A players to grow your business – Part 2

Hire and retain A players to grow your business – Part 3

 

About Craig Saphin

President and Representative Director en world Japan K.K.; President, en world Group.

With an MBA from the University of New South Wales, Craig Saphin gained experience in sales marketing with Fuji Xerox, Australia. Coming to Japan in 2000, he served as EFI Japan President and Senior Director of APAC. He joined en world Japan as Sales Director in 2007. Before assuming his present position, he had overall responsibility for all permanent and contract recruitment in Japan.

 

For further information about The Leaders of Japan, please contact en world Marketing team (marketing@enworld.com).

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