Sr Marketing Manager - IT Company

お問合せ Nagisa Matsumoto
JOB ID JO-2201-466959
about Nagisa Matsumoto

☑Foreign business ☑English language required

Sr Marketing Manager

[Company Description]
Global IT Company

*Global provider of enterprise software products and services, the leading third-party support provider


Position Summary:
This professional will be responsible for developing and managing field demand generation programs and campaigns to build awareness, drive and nurture leads, and accelerate existing opportunities. This position will communicate and collaborate with Japan sales teams and work with corporate marketing team to drive successful regional programs and events. This position will report to the Sr. Director, Field Marketing for Japan.

Essential Duties and Responsibilities:
This individual must be results-driven by gathering and reporting on program metrics to monitor, analyze and apply best practices to maximize campaign ROI. The selected candidate must be self-directed, collaborate well with colleagues, have initiative and critical thinking skills, dive into the details to get things done, and have a can do attitude, with the ability to manage and execute numerous projects simultaneously.

Key responsibilities for this position include:
・ Work with regional sales leaders and account executives, and sales development to strategize, drive and implement the optimal mix of field events and programs for the regions
・ Identify the most effective messaging, value proposition, channels and calls to action to reach decision makers in the regions
・ Plan and execute field marketing programs such as executive briefings, seminars, prospecting events, client/prospect dinners, live webinars, and direct marketing programs
・ Collaborate with corporate demand gen to execute email campaign and lead nurturing for the regions
・ Research and manage local community opportunities and regional user groups/association relations and program deliverables
・ Obtain field input and provide guidance on messages and material, campaigns to ensure effectiveness for the regions
・ Define, drive the implementation and roll out of sales prospecting kits in the field
・ Facilitate and track lead distribution and follow up activities with sales development and sales teams
・ Track campaigns and report metrics as well as overall ROI to the internal stakeholders
・ Manage project timelines, quality issues, resources, SOW (scope of work) / budget
・ Responsibility for assisting in the onboarding and training of new Field Marketing Managers on our systems and processes. The Field Manager will be a trusted resource for new hires and will be designated as a mentor to new hires to ensure their rapid education and reduced time to productivity.
・ Responsible for C-suite and account based program creation and execution in you region and assisting and consulting for other regional Field Managers within theatre, in rolling out similar programs as the expert in this discipline for the ANZ Field team.
・ The Field Marketing Manager will be tasked with consistent process and systems improvement for Field related activities and programs and is expected to contribute KPI's at a higher rate than junior members of the Field team.
・ Conduct quarterly regional marketing and sales reviews - present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill gaps
・ Generate learnings for improvement and document field marketing best practices
・ Analyze individual rep's pipeline to help identify weakness and work with rep to build marketing programs
・ Travel as needed to support field events and on-site logistics
・ Recommend and coordinate partner participation in field marketing programs where appropriate
・ Manage regional field marketing budgets with RVPs

Additional Duties and Responsibilities:
・ Other job-related duties and responsibilities may be assigned from time to time


・ Tokyo

・ Bachelor's degree required; Major in marketing or communications preferred

・ 5+ years of experience in Business to Business (B2B) marketing, with experience of technology marketing
・ Minimum 5 years marketing experience in IT services and/or IT software markets
・ Channel Marketing experience
・ Experience of engaging either customers or partners in Russia and Poland a requirement also
・ Direct experience in the Israeli IT market a must

[Language Requirement]
・ English Language level: Business level
・ Work permission in Japan required

10~11 million JPY
(Experiences and skills will be considered)

Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.

Reference: JO-2201-466959
Seniority Level: Mid-Senior level
Job Function: Information Technology, Marketing