Marketing Head - アパレルブランド

勤務地 東京都
雇用形態 正社員
給与 ¥13000000.00 - ¥16000000.00 (年収)
専門 消費財・日用品・サービス・小売・広告,
職種 マーケティングマネージャー/ディレクター,
お問合せ Tomoko Ishida
JOB ID JO-2208-473438
about Tomoko Ishida

MANDATORY
・Applicants must have permission to work in Japan
・Applicants must be able to speak fluent ~ native level Japanese (Equivalent to JLPT N1)

☑外資系企業 ☑英語力が必要 ☑リモートワーク可能 ☑フレックス勤務 ☑ハイブリッド(出社×リモートワーク)

[ポジション]
Head of Marketing - North Asia

[事業内容・会社の特徴]
外資系アパレル会社
*世界中にファン多数の有名アパレルブランドです

[仕事内容]
マーケチームのメインの管轄は下記で、本ポジションでは4名のマネジメントを行いながら、日本だけでなく、韓国(部下4名、派遣社員含む)も管轄いただきます。
・ブランドマーケ
・PR
・デジタル
・CRM
シンガポールのリージョナルオフィスに在籍しているフランス人が上司となり、日々グローバルとのやり取りが発生するポジションです。

JOB PURPOSE & KEY METRICS

・Drive Marketing Strategy for Japan & Korea and deliver plans and programs that drive demand for the brand.
・Lead marketing planning & execution, as well as optimizing the brand experience across all consumer touch points including advertising, engagement through PR and events management, digital, social, CRM/loyalty, ecommerce marketing, performance marketing, retail marketing and wholesale marketing.
Specifically:

o Leverage deep consumer insights to develop and implement local market-leading strategies and brand marketing plans that build brand equity, strengthen awareness and consumer loyalty
o Drive continual investment optimization across all vehicles & channels through sharp focus on marketing analytics
o Provide clear & actionable input about local requirements and opportunities that are based on deep understanding of customers, consumers and competitors as well as other attributes of marketplace.
o Be the champion of the North Asia. Internally within the geo (building buzz and awareness for marketing within local market) as well as within the EAP Marketing Leadership team

・Build brand equity through close partnership with channel leads, merchandising teams and agencies through strong execution of brand campaigns led by digital strategies with consumers' experience in mind
・Focus on consumers and lead in relevant ways of brand building that is analytics & insights driven
・Drive omni-channel marketing & communications approach that strives to offer a seamless consumer experience with the brand
・Drive e-commerce growth through best in class marketing strategy, plan and execution for both DTC.com and marketplace.com
・Successfully Roll out global campaigns and marketing initiatives through local amplification
・Elevate the brand by fully maximising the impact of store in Japan, across Asia Pacific and globally.
・Ensure consistency in brand image and message across all consumer touchpoints, aligned with Global brand directives
・Contribute to business growth in an omni-channel business environment through lead/ traffic generation as well as other channel KPIs in market
・Apply market knowledge and understanding in the implementation of marketing plan
・Manage marketing resources and strive for ROMI on all related investments


[応募資格]
下記いずれかのご経験をお持ちの方:
①日本以外の地域のマネジメント経験
②インフルエンサーとの繋がりをベースにPR業務を展開されてこられたご経験
③ファッション業界または日用品業界でのご経験

MANAGERIAL COMPETENCIES
The Head of Marketing will have a proven ability to demonstrate the following:
・Strategic thinker with strong analytical capability
・Multi country, regional or global experience
・Analytical and data driven mindset
・Good knowledge of operating in a matrix and global organisation
・Strong business acumen and experience with budget management
・High level problem solving skills and a sense of urgency and versatility with decision making
・Accountability for results and the drive for mutual success for internal and external partners
・Planning and execution: establish plans, manage and improve process, drive execution
・Drive for global leverage with an ability to challenge when appropriate
・Solid management and leadership skills with a desire to develop talent and team capability
・Inter-personal communication skills to facilitate collaboration

QUALIFICATIONS & FUNCTIONAL COMPETENCIES
The Head of Marketing will be tertiary qualified in Marketing, Business Management or similar discipline as well as have 8-10 years proven experience in the following:
・Consumer Insights
・Youth Culture - Knowledge of Japanese and South Korean markets and youth consumers
・Marketing analytics and performance tracking
・Digital/ Social Media
・CRM
・Advertising and Promotion
・Public Relations and Publicity
・Events management
・Strong familiarity with ecommerce marketing (Livestreaming, Search, Affiliate Marketing)
・Brand Protection and Use of Trademarks


[勤務地]
東京都/在宅勤務制度あり
(出社×リモートのハイブリッド勤務)

[勤務時間]
フレックス制度あり

[給与]
1300万円~1600程度(現収考慮)


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Reference: JO-2208-473438
#LI-Hybrid
Seniority Level: Mid-Senior level
Job Function: Marketing, Public Relations