※Applicants must have permission to work in Japan and required fluent ~ native level Japanese.
[Salary] 7.5〜10 million JPY ※Experiences and skills will be considered
In accordance with the Marketing Director and within the framework of local Marketing strategy, define CRM strategy for local market reflecting global/regional directives.
Translate strategy into CRM plan and actions to address local business challenges and achieve agreed CRM goals.
◆Overall CRM Strategy development, planning and execution
Ensure best-in-class implementation of the recently developed Asia CRM vision, strategy, key priorities and KPIs in Japan.
Steer CRM and Client engagement programs (CRM and e-CRM) with focus on Business Priorities and Hot Spots identified for Japan.
Drive planning and execution of Global Client Programs and CRM activation campaigns in collaboration with the Retail/Sales team and GM to ensure that CRM KPIs targets are reached.
Ensure Clients' Brand Experience reflects highest Luxury execution standards.
◆Global Client Programs
Following global strategy directives, steer local Client targeting, define activity planning and translate into clear instructions / briefing for the Retail
front-line (i.e. Counter staff). Lead annual budget for Global client program and events
Lead analysis and definition of relevant Client targets, CRM KPIs and appropriate methods of communication. Drive execution translating plans
into clear directives for whole Retail/Sales function: Office, front-line (BAs) and Education.
Ensure that KPIs related to innovation Campaigns are properly set, measured and consistently tracked. Where necessary, proactively suggest follow-up / counter-measures in order to address/correct deviations to target and draw learnings/insights for future campaigns.
Working in close collaboration with Regional team, lead and drive execution of global and/or Regional and/or local CRM campaigns, addressing specific challenges identified in the local business (e.g. new Client recruitment, retention, specific Client tier development, …).
Be the center function of the business to drive monthly client analysis, generate Reports and insights, Client lists for front-line BAs to activate with specific campaigns.
Partner with Sales and Education team in analyzing data to support the ideation of appropriate Retail-led initiatives - in line and converging with the agreed CRM strategy - to achieve common business goals.
◆Global CRM/IT projects
Represent Japan's business view for global "infrastructural" projects (e.g. POS system renewal, Reporting Systems, Salesforce etc) and drive their implementation in collaboration with other relevant functions.
- University degree or equivalent tertiary qualification
- At least 5-year experience in CRM - preferably in B2C Companies operating in the fields of 1/ Retail; 2/ Luxury and 3/ Skin Care/Cosmetics.
- Strong hands-on analytical capabilities and fact/figure-driven decision making and action planning.
- Strong business acumen and understanding of Retail environment and Client behaviour.
- Strong communication skills and ability to influence and network with internal and external business partners/stakeholders (especially local Retail Team and regional/global teams).
- Japanese native level. Basic proficiency in English is required.
Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.
Seniority Level: Mid-Senior level
Job Function: Marketing, Product Management