Trade Marketing Director - 飲料メーカー

勤務地 Tokyo, Japan
雇用形態 正社員
給与 ¥14000000.00 - ¥16600000.00 per annum
専門 消費財・日用品・サービス・小売・広告,
職種 トレードマーケティング,
お問合せ Yu Takada
参照 JO-2102-455446
about Yu Takada

※Applicants must have permission to work in Japan and required fluent ~ native level Japanese.

【30代〜ミドル層の方におススメ!/英語ビジネスレベル/コンビニに対するTrade Marketingの経験要(12年以上)/ピープルマネジメント無し】

[Company Description]


  • Lead the Implementation of CVS & SMDD Channel Strategies and Joint Plans with Customers across the Japan System (for all Categories & Operations Regions) to accelerate growth in the channels.
  • Builds an understands the channel and customer business model, needs, value drivers and expectations and assess our opportunity to connect with these for un-parallel value creation for both KO System and Channel/Customers.
  • Support deployment for the Channel for: RTM strategy and deployment across the System and the continuous evaluation of RTM models to expand relevance in the Channel in a profitable way.
  • The right Occasion Brand Package Price (OBPPC) architecture
  • Enhance execution at POS to gain SOVI/SOM.
  • Create a competitive advantage though integral shopper proposition (Shopper Marketing).
  • Develop and ensure a segmented picture of success process implementation with the bottlers
  • Execute CDE strategy based on segmented opportunities
  • Recruit new customers and grow size and collaboration of current. Maps customer universe, developing clusters of value, creating propositions that ensure coherency with KO's overall strategy.
  • Lead the development of non-traditional marketing programs and tools around the areas of equipment innovation, retail environments, brand set optimization and venues/events marketing in order to bring The Company's Brands to life with consumers and enhance brand equity and attributes.


  • Accountability for the Execution of the BP for the CVS & SMDD Channel. Active participation in the Annual Business Plan, Joint Business Plan and continuous planning (8 quarters ahead)
  • Influence Bottlers to prioritize Channels programs
  • Influence in the Regional Operations DME investment level assigned to execution programs
  • Influence regarding price changes and new packages launching.
  • Decisions involving high level of investments related with coolers, new packages, new brands.
  • Establish and Lead the community of the CVS & SMDD Channel(s).
  • Leverage Technology to modernize the Organized Trade channel propositions
  • Segment the channel to provide added value to shoppers and consumers, driving channel differentiation (per shopper occasion, collaboration level, industry size, ….).


  • 12+ years of experience in CVS & SMDD Channels with FMCG, shopper marketing, Sales, Bottler Operations
  • Strategy or commercial management experience with a demonstrated results leadership experience.
  • Strong communication, influencing and negotiation skills
  • People Management
  • Commercial and Financial acumen.
  • Digital literacy
  • Fluent English required

[Employment Type]
Full time

14M-16.6M yen
※Experiences and skills will be considered


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