PR/Digital Marketing Manager - FMCG Cosmetic Brand

Location: Tokyo, Japan
Job Type: 正社員
Salary ¥8000000 - ¥10000000 per annum
Specialization: 消費財・日用品・サービス・小売・広告
Sub-specialization デジタル / EC / CRM, マーケティングマネージャー/ディレクター, PR / 広報
お問合せ Shoko Yaoita
参照 JO-1810-405621
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[Company Summary ]
Global FMCG Cosmetic Brand


  • PR/Digital marketing plan: Develop, propose and execute annual PR/Digital marketing calendar including e-commerce to support new launches, promote key products and grow hero SKUs.
  • Digital marketing and e-commerce KPI management: Provide monthly reports and manage the effectiveness by tracking KPI.
  • Digital account management: Lead the development of owned web/SNS account contents working with external agencies.
  • PR communication management: Develop PR releases and materials working closely with marketing team members to maximize media exposure. Manage media list and build good relationships with major media working with PR agencies. Plan and lead PR event if necessary.
  • Brand equity building: Ensure the quality of deliverables to convey brand concept effectively based on consumer understanding, with leveraging global assets.
  • Consumer insight driven marketing: Understand key insights on local consumers to leverage for PR/Digital activities.
  • Multi-functional lead: Liaise with internal functional leaders.
  • Budget management: Prepare investment plans and manage allocated budgets.


  • High level interpersonal skills with ability to work collaboratively with other functional teams
  • Ability to positively influence decision makers at different levels to achieve business objectives and deliver alignment of key global/local stakeholders.
  • Excellent presentation and strong communication skills.
  • Strong analytical, strategic thinking and problem solving skills.
  • High level ability to set priorities and manage competing demands, while keeping aligned timeline.
  • Ensure all activities comply with the company policies and legal and ethical standards

[Employment Type]
Full Time Employee

[Work Location]

8 Million Yen ~ 10 Million Yen
(Experiences and skills will be considered)

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