PR&Communication staff - Luxury Brand

Location: Tokyo, Japan
Job Type: 正社員
Salary ¥6000000.00 - ¥8000000.00 per annum
Specialization: 消費財・日用品・サービス・小売・広告
Sub-specialization PR / 広報
お問合せ Shoko Yaoita
参照 JO-1907-422763
see 's jobs

[Company Description]
Global Luxury Fashion Company

PR&Communication staff
JOB LEVEL: Staff to Supervisor
REPORTING TO: Marketing & Communications Senior Manager


  • Plan and conduct PR activities in media with brand strategy
  • Effectively present information on all brand activities, including product launches, store openings and various projects to the press and opinion leaders in a timely manner
  • Create media coverage opportunities both in quality and quantity, management of sample consignment
  • Build and maintain effective relationship with the press
  • Control PR clippings, analyze exposure and make regular reports
  • Collaborate closely with Marketing & Communication team to obtain maximum qualitative PR exposure

2. Advertising

  • Assist planning and execution of advertising, effectively select media outlet to achieve company target, both national media and local media
  • Assist conducting Marketing & Communications activities for key product launches and animations

3. Trade Marketing

  • Assist planning and execution to support Trade Marketing activities including fairs, Popups, Gaisho activities throughout the year
  • Control branding based on HQ instruction and work closely with Marketing Communications team to ensure proper execution at POS (printed materials, website/social media of POS, digital signage or other elements within retailers etc.,
  • Control production/delivery of marketing tools (translation of product catalogues/leaflet, sales manuals, training tools etc.)
  • Support organizing trade events: World event and Sales Meetings to take orders of novelties from retailers

4. Coordination with other departments and HQ

  • Collaborate closely with Marketing & Communication team for PR, Advertising, Trade Marketing activities to ensure proper execution in line with brand strategy
  • Communicate and coordinate with HQ about new product launches and delivery, special requests to meet market needs - Coordinate the Advertising and PR actions within marketing strategy for Retail/Wholesale distribution network
  • Support cross-functional teams throughout the organization Qualifications

Experience: minimum 5 years in PR and Communication in retail business.
Skills: minimum 5 years experience in PR and Advertising
Language: Fluent in Japanese and English; writing, reading and speaking
Advance level of PC skills: Excel, Word, PowerPoint
High interpersonal communication skills, well connected with the people in the press Presentation and negotiation skills
Strategic thinking, planning and analytical abilities
Experience of working in international business environments

[Preferred Knowledge, Skills and Abilities]
Luxury, fashion or watch & jewelry experience

[Desired Characteristics]
High sensitivity or passion for fashion/luxury brands
A collaborative team player, while being a project owner
Proactive, open minded, curious, creative, flexible and reactive
Capable to anticipate, listen, analyze, organize, coordinate and build recommendations

[Employment Type]
Full time

6M ~ 8M JPY
(Experiences and skills will be considered)


Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.