※Applicants must have permission to work in Japan and required fluent ~ native level Japanese.
To manage brand's digital plan and execution
- Define and implement the digital strategy for the brand, develop and maintain the brand website
- Develop powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities
- Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives. Gather local needs and find relevant creative partners
- Develop a communication style specific to Digital, more in phase with digital consumers' expectations
- Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations
- Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements
- Analyze brand's and competitors' interactive activity to make recommendations to management
- Collaborate with HQ digital team to optimize the actions in Japan
- Monitor budget on all directly managed activities
- 5 to 10 years experience in Digital Marketing
- Expertise on the digital world, digital communication, media and advertisement
- Brand equity knowledge. Understanding of brand's consumer profiles
- Expertise in interactive / digital marketing and CRM
- Strong strategic thinking, project management and execution skills
- English fluency at business level
[Preferred Knowledge, Skills and Abilities]
- FMCG (not necessarily from cosmetic business) background
- Good networking skills and ability to animate a worldwide digital community
- Strong understanding of media buying and digital advertising strategies
- People Developer
※Experiences and skills will be considered
Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.