Insight Manager - 飲料メーカー

勤務地 Tokyo, Japan
職種 正社員
給与 ¥8000000.00 - ¥12000000.00 per annum
専門 消費財・日用品・サービス・小売・広告,
Sub-specialization マーケティングリサーチ,
お問合せ Yu Takada
参照 JO-2103-456786
about Yu Takada

※Applicants must have permission to work in Japan and required fluent ~ native level Japanese.

【30代〜40代の方におススメ!英語ビジネスレベル/要B2C業界でのConsumer/Market Research歴7年以上(定性調査、定量調査両方の経験)】

[Company Description]
外資系飲料メーカー

[Responsibilities]
■概要

  • Lead the coffee category consumer & market analysis to identify the category growth opportunities for Brand strategy development
  • Lead to develop properly structured consumer research & analysis plans and deliver key insights/ implications to navigate a consumer-centric decision making for a successful initiative development.
  • Support in brand/ category growth with the key metrics of increased revenue and profitability by driving the impact on consumer-based metrics with the winning consumer insights.
  • Work with the category leader, managers and cross functional team and demonstrate leadership as the subject matter experts in category consumer insights.

■具体的には

  • Identify category growth opportunities to deliver implications for brand strategy development
  • Define the annual consumer understanding project scope and learning plans along with the requirements of development stages
  • Identify winning consumer insights/ implications, and facilitate cross-functional team for a consumer-centric marketing decision making in brand initiative/ innovation development
  • Lead properly designed research & analysis projects and deliver actionable implications collaborating with research partners

[Requirements]

  • More than 7 years career with minimum 3-5 years of consumer insight/ marketing research experience in both qualitative and quantitative approaches, the experience in FMCG industries is preferred.
  • Intellectual curiosity, Strategic Thinking, Problem solving
  • Project management skill to involving internal counterparts and external research agency partners to navigate consumer-centric decision making
  • Language: Japanese/English (Business professional)

[Employment Type]
Full time

[Salary]
8M-12M yen
※Experiences and skills will be considered

[Location]
Tokyo


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