Customer relationship management manager - Sports Media

Location: Tokyo, Japan
Job Type: 正社員
Salary ¥6000000.00 - ¥7800000.00 per annum
Specialization: 消費財・日用品・サービス・小売・広告
Sub-specialization デジタル / EC / CRM, PR / 広報
お問合せ Luke Ueno
参照 JO-1905-417418

[Company Description]
Global Sports Media

As an experienced CRM Manager, you will work within the marketing team to manage all aspects of CRM Strategy planning, operations and deliver on our customer communications strategy. A passionate sports fan with well-rounded knowledge of digital and data-driven marketing, you understand what's important to fans and how to create game changing multi-channel marketing experiences that resonate with and engage them. Comfortable operating in a fast-moving, commercial environment you'll deliver a calendar of activity aimed at driving retention and subscriber growth. You will have experience of working within a global organization and will have run successful initiatives for a major brand or sports property either in-house or at an agency.

・ Lead on CRM Operations, including planning, coordinating, and executing the CRM plans for the Japan markets
・ Support in implementing the CRM strategy that encourages innovation and delivers excellent customer experiences throughout the CRM ecosystem
・ Provide full analysis and reporting on the performance of our CRM activities and subscription life cycle
・ Briefing campaign creative & working alongside editorial team to ensure engaging content in all customer communications
・ Assist Head of CRM with optimizing end to end customer journeys and experiences

・ Proven success in delivering through-the-line / integrated communications programs that drive measurable commercial impact
・ Previous experience working on a: sport, digital, mobile, media, entertainment, lifestyle, or brave FMCG brand.
・ Rounded knowledge of digital and traditional media with proven ability in leading creative development
・ Proficiency/Familiarity with using Marketing Automation Technology Platforms such as Salesforce Marketing Cloud and tools such as JIRA, Confluence, etc.
・ Self-starter with the motivation, commitment, enthusiasm and drive to define clear goals and execute plans to deliver against them
・ Ability to thrive in a fast paced, and collaborative international environment with a unique culture (we have a start-up mentality whilst being part of a global organization)
・ 2 - 3 years' experience in Google Analytic and/or other web analytic tools (able to define goal and event and create segments etc.)
・ Fluency in Japanese and business level in English

Welcome skills and experience
・ 4+ years CRM marketing experience
・ Degree level (or equivalent) education in related subject
・ Experience working in an international environment/global organization
・ Experience launching new and innovative digital products & services
・ Sports fan/enthusiast
・ basic SQL knowledge (able to select data from multiple tables etc.)
・ basic understanding on statistic
・ Understanding of the Japan media landscape

[Employment Type]
Full time



Social security included (Health care insurance, Employee pension scheme, Employment insurance, Labour personal accident insurance)
Annual Health Exams

Annual paid leave of 15 days (pro-rated depending on the start date)
Sick leave up to 7 days

Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.