Global Food Service Company
- Propose creative and ambitious events aligned with company's values, ensure messages are conveyed in a consistent and compelling way so as to develop brands awareness and desirability
- Plan and execute effectively PR activities defined in the marketing plans, in liaison with senior brand Manager and the CMO.
- Manage well PR agency to optimize the influencers, media and consumers experiences while creating a positive and pro-active way of working together.
- Analyze results achieved to get learning and optimize next PR/Event activations.
- Build a strategic media mapping & plan by brand to optimize the quality and quantity of media so as to fit brand development needs.
- Maximize in quality and in quantity the media results by brand throughout the year: events, new products, key interviews, news.
- Manage well PR agency - all media including new media.
- Track and analyze results to constantly optimize the plan.
- Integrate with digital communication to ensure perfect alignment with brand messages as well as alignment with brand ambitions.
- Consumers Communication, Review and Reporting
- Integrate PR to Advertising, Promotion and Digital strategy to as to maximize the impact on consumers and on sales.
- Liaise directly with the Operation Team and Franchisees
- Working Closely with Senior Brand Manager (with CMO as needed), Promotion Team, Digital Team, Insight, and Support functions
- Fluent Japanese, English language proficiency required
- Experience in PR and/or Consumers PR in retail industries or FMCG.
- Experience in PR event planning/execution
- Experience in content creations
- Demonstrated ability to develop relationships with key stakeholders
- Excellent verbal and written communication skills
- Be creative and Drive for results
- Understand implications of actions on the business
- Prove Strategic agility
- Deal with ambiguity
- Problem solving / be able to generate solution pro-actively
- Familiarity with social media platforms
- A self-starter with a can-do, positive attitude
- Ability to prioritize and multi-task
7 Million yen ~ 10 Million yen
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