Chief Digital & Marketing Officer - 画材メーカー

勤務地 Tokyo, Japan
雇用形態 正社員
給与 ¥8000000.00 - ¥10000000.00 per annum
専門 消費財・日用品・サービス・小売・広告,
職種 デジタル / EC / CRM,
お問合せ Makiko Adachi
参照 JO-2105-458973
about Makiko Adachi

※Applicants must have permission to work in Japan and required fluent ~ native level Japanese.

[Company Description]
外資系画材メーカー

  • 絵具や色鉛筆、画筆、デザイン材料などを取り扱っています
  • トップクラスのシェアを誇る製品があり、グローバルの中で日本のプレゼンスも高いです
  • 30代〜40代の方におススメ!

[Responsibilities]
Chief Digital & Marketing Officer (CDMO)
The CDMO role is reporting into the Japan managing director but also plugging in to our digital experts in Head Office. Will join board meeting for the related agenda. In this role, you will develop and manage digital strategy with 360 degree marketing activities and use your understanding of our customers total path from acquisition to engagement to conversion and to make analytical decisions that generate significant impact to the growth of the overall business. You will also manage marketing team, 2 brand managers and 2 part time staffs, in order to harmonize holistic marketing strategy and activity.

  • Playing manger. Doer/specialist for digital. People management of marketing team.
  • Work with Brand managers to put digital at the heart of the Japan organization
  • Work with the Japan brand managers to produce integrated 360 omnichannel marketing activities
  • Develop Social Media Strategies (IG/FB/TW/YT) to increase followers/fans and engagement with the brand.
  • Partner with Direct To Consumer digital and retail stakeholders to deliver against commercial traffic and revenue objectives that will fuel the business.
  • Lead local digital marketing activities in Japan, supported by global team for analytics, development and brand design creative teams within the global organization
  • Lead end-to-end campaigns objectives to execution, tracking, optimizing and reporting.
  • Oversee the day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, organic, referral and video.

[Requirements]

  • 5+ years previous experience in direct, growth-focused digital marketing
  • Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, Twitter and YouTube.
  • Brand/product marketing experience at the brand owned company, rather than Ad agency.
  • Strong communication skills, able to effectively communicate performance, learnings, and ideas within the Japan organization and also plug into the global head office team and board member when needed
  • People management
  • Japanese (native level) and English (business level)
  • An interest in Art is preferred but not essential

[Employment Type]
Full time

[Salary]
8M-10M yen
※Experiences and skills will be considered

[Location]
Tokyo

[Interview Process]
面接3回程度


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Further details about the company and position will be notified at a later date.