Brand Manager - FMCG Brand

Location: Tokyo, Japan
Job Type: 正社員
Salary ¥8000000 - ¥13000000 per annum
Specialization: 消費財・日用品・サービス・小売・広告
Sub-specialization ブランドマネージャー/プロダクトマネージャー
お問合せ Shoko Yaoita
参照 JO-1810-404907
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[Company Summary ]
Global FMCG Brand


  • Brand business plan: Develop brand marketing strategy and plans including new initiatives, media plans, PR, and promotions of assigned brands.
  • Brand equity building: Lead local initiatives delivery based on consumer understanding, with leveraging global initiatives, toolboxes and assets. Lead consumer research if necessary.
  • Product development and management: Lead product development closely working with regional and global partners and other functional leaders. (Forecasting, merchandising, pricing, registration, product life cycle management etc,.)
  • Consumer insight driven marketing: Understand key insights on local consumers to leverage for innovation ideas.
  • Digital marketing and e-commerce initiative: Lead the development of digital marketing and e-commerce activation plans and manage the effectiveness by tracking KPI.
  • Market and competitor understanding: Provide monthly reports and competitor analysis of the market place. Analyze market trends and sales potential and provide input for monthly sales forecasting.
  • Multi-functional lead: Liaise with supply team with regard to daily operational issues and to ensure that launch time and stock allocations. Liaise with the trade marketing team to ensure sales promotion effectiveness.
  • Brand budget management: Prepare investment plans and manage marketing budgets including advertising and promotional spend.
  • Coach & train direct report: Develop and grow assistant to increase team's capability


  • Solid experience in FMCG marketing, brand management, product management or similar level marketing role (minimum 5 years)
  • Multi-functional team leadership experience
  • Hair/personal care experience is highly regarded
  • Digital marketing knowledge and experience
  • Excellent English communication skills
  • Computer skills (MS office: PowerPoint, Excel, Word)
  • Bachelor's degree or above

[Employment Type]
Full Time Employee

[Work Location]

8 Million Yen ~ 13 Million Yen
(Experiences and skills will be considered)

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Further details about the company and position will be notified at a later date.