Brand Manager 外資系ペットフード企業

お問合せ Chihiro Fujimoto
参照 JO-1807-399507
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[Company Description]
Global Pet Food Company

Brand Strategy
- Develop, align and execute Brand Marketing plans
- Set KPIs to track performance and make recommendations to optimize when necessary
- Collaborate with CDO/Retail Marketing in tracking these metrics

Go-to-Market & Integrated Marketing Communications
- Lead Brand team in new product launches, re-launches and updates
- Lead Marketing creative briefs for brand activation
- Lead development of customer long lead decks

Retail & Sales Activation
- Develop sales materials for new & existing products. Design and produce promotions and promotional materials to hand over to CDO for final field execution
- Attend regular sales meetings, inform them of key information and train on commercial components of new products
- Develop and lead brand presence at key Pet Shows

Insights & Analytics
- Develop strong business and functional understanding of the pet category, our products and the competitive set. Develop plans to address issues and opportunities
- Utilize key consumer & shopper insights of the category & market
- Understand the Pet Shop & eCommerce retail environment, sales reps and field team needs to deliver strong promotional and marketing programs

Customer Engagement
- Attend Joint Business Planning (JBP) meetings with key customers; review current products, upcoming promotions, etc

Commercial Planning and Monitoring
- Support annual Budget Planning process
- Active participation in the monthly CBP (Commercial Business Planning) process including ongoing monitoring and analysis on brand sales, volume, market share, promotional activities and competitive insights
- Recommend areas for brand improvement

Education/ Experience
- Minimum 5 years of marketing experience at Consumer Packaged Goods company or equivalent experience
- Bachelor degree required
- MBA in Marketing preferred

Expected Areas of Knowledge, Skills and Abilities
- Ability to lead cross-functional teams and clearly identify the tasks and resources required to move projects ahead
- Teamwork & collaboration - Works effectively with people in other departments, functions and regions
- Effective execution - Achieves results with speed and excellence
- Ability/potential to understand financial as well as business implications of programs and initiatives
- Strengths in analytical skills to draw insightful conclusions from available data.
- Strengths in leveraging key insights into action
- Outstanding project management and planning skills
- Knowledge, e Adequate digital literacy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.
- enthusiasm and assertiveness
- Communicate clearly (oral and written) both in Japanese and English

[Employment Type]
Full time

9.5M - 11.5M


Social insurance

Full 2 holiday week system (Sat/Sun) national holidays
New year's holiday
Annual Leave

Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.