Brand Manager - ラグジュアリービューティブランド

勤務地 Tokyo, Japan
職種 正社員
給与 ¥7500000.00 - ¥9300000.00 per annum
専門 消費財・日用品・サービス・小売・広告,
Sub-specialization ブランドマネージャー/プロダクトマネージャー,
お問合せ Mirai Ito
参照 JO-2009-448384

Note: Applicants must have permission to work in japan
Note: Fluent ~ Native level Japanese required

[事業内容・会社の特徴]
外資系ラグジュアリービューティブランド
Work & Life Balance と Diversity & Inclusion を重視。様々な施策を近年実施中。多くの女性マネージャーが活躍中

[仕事内容]
Essential Functions

  • Maximize brand equity and brand contribution to the Luxury Beauty business by continuously evolving/innovating the marketing mix
  • Engage internal and external stakeholders to build long-term brand loyalty and attracting new customers for assigned brand(s)
  • Create luxury consumer experience and satisfaction for assigned brand(s)

Key Role & Responsibilities
1. BRAND MANAGEMENT

  • Brand Strategies. Develop and implement local brand strategies according to international brand strategies, but localized to meet the specific demands and intricacies of the country's beauty landscape
  • Product Portfolio. Manage product portfolio ensuring that all launches are strategic, sustainable, addressing market demands, and strengthening the brands' positioning
  • Budget Management. Build and control marketing budget such that each expense is maximized and aligned towards the achievement of the brands' over-all KPIs
  • Advertising. Develop the brand's television/digital/print/out-of-home advertising plans with media agency in accordance to global and regional directions
  • Digital Marketing. Direct the digital agency in developing and executing the digital component of launch and always-on campaigns to maximize awareness and bring counter traffic
  • Press Releases. Work with the PR agency in developing and executing PR plans for the brands' key launches and reanimations to increase brand awareness and strengthen brand credibility
  • Event Management. Conceptualize and supervise the implementation of brand-building and salesgenerating events that express the brands' heritage, image, and expertise
  • Visual Merchandising. Directly liaise with Global VM, local VM, as well as distributor's VM teams with regard to developing & implementing counter designs according to global brand standards while meeting local retailer requirements
  • Brand/Product Training. Work hand-in-hand with the local trainer in developing effective brand/product training materials to elevate expertise of Beauty Advisors and distributors' Brand Managers
  • Forecasting. Guide the distributor in per-SKU forecasting by determining nationwide demand on a per-SKU level, after detailed monthly analysis of historical sales, stock levels, and upcoming brand activities and trends, that lead to the achievement of the brand's total target
  • Promotions. Guide the distributor in developing, implementing, and measuring effectivity of retail activities/promotions that hype up launches and pillar franchises, while still delivering high margins for the brand
  • Business Analysis. Analyze sales and other business indicators (e.g. digital marketing KPIs) to ensure that the brand's tactics are working towards the achievement of total brand targets

2. NEW BRAND LAUNCH

  • Market Entry Strategy. Work hand-in-hand with Marketing Director in identifying and executing the most effective strategies in launching and building new brands in the market

[応募資格]

  • At least 5 years of marketing experience in Beauty, of which at least 3 years are in Luxury Beauty
  • High-learning agility with humbleness
  • Highly analytical and organized
  • Excellent communication and presentation skills)
  • Project management skills
  • Team management skills
  • Ability to see the big picture as well as the little details
  • Team player, proactive, self-motivated
  • Languages: business level Japanese and English are mandatory
  • Highly proficient in Excel, Powerpoint, and Word
  • International business trip might be required (1-2/year)

[雇用形態]
正社員

[勤務地]
東京

[給与]
750〜930万円

[待遇・福利厚生]
社保完備・交通費全額支給

[休日休暇]
週休二日制、夏季休暇、年末年始休暇、病気休暇

[選考プロセス]
書類選考、面接数回を予定

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