Assistant Consumer Engagement Manager - Luxury Beauty brand

Location: Tokyo, Japan
Job Type: 正社員
Salary ¥6000000.00 - ¥8500000.00 per annum
Specialization: 消費財・日用品・サービス・小売・広告
Sub-specialization マーコムマネージャー / PR, イベントマネジメント
お問合せ Shoko Yaoita
参照 JO-1905-418051
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[Company Description]
Leading Global Luxury Beauty brand

Develop and execute Integrated Marketing Communication (IMC):

  • Develop IMC Campaign anchoring on Digital Media and Social Communications while managing traditional media such as Print
  • Digital media buying and operation. Deliver the best ROI by setting and assessing clear KPIs by media and campaigns by leveraging DPM/CRM management
  • Develop and execute relevant local influencer activations based clear influencer and social media strategy.
  • Develop and execute consumer activations based on IMC Campaign objectives.
  • Develop locally relevant social/digital/influencer contents while managing global assets
  • Working knowledge of the digital media landscape, native content and opportunities to maximize digital media added value.
  • Keep monitoring to incorporate new digital technologies and platforms into on-going campaign
  • Identify consumer insights in digital field through Social Listening

Cross-functional Alignment:

  • Collaborate with cross-functional teams and Global/Regional team to develop 360 cohesive communications, utilizing all assets by global and mapped across media, social and retailer channels.
  • Leverage measurement tools to provide progress against strategy reports and to coursecorrect/adapt future strategies, continually finding ways to improve on those metrics through testing and new initiatives.

Retailer Support:

  • Drive innovative ways to utilize editorial / social platforms of top market retaile

Skills / Specific Experiences Required:

  • Knowledge and experience in media strategy, planning, buying, analytical skills (using measurement tools), metrics and the role media plays in integrated communications
  • IMC planning and implementation
  • Creativity in developing local relevant execution ideas
  • Deep knowledge of total media landscape
  • Strong writing and communications skills in Japanese and English
  • Strong negotiations skills as both a strategic adviser and direct negotiator
  • Experience of Beauty and/or Prestige business preferred

Desired Candidate Profile:

  • Digital/social media planning and execution
  • Consumer/influencer event planning and execution
  • Background with Cosmetics, Prestige beauty brands, Luxury, Retail or brands which have successfully rebranded themselves and set up strong IMC

[Employment Type]
Full time



Social insurance

Full 2 holiday week system (Sat/Sun) national holidays
New year's holiday
Annual Leave

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We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.