Assistant Consumer Engagement Manager - Luxury Beauty brand

勤務地 Tokyo, Japan
職種 正社員
給与 ¥6000000.00 - ¥8500000.00 per annum
専門 消費財・日用品・サービス・小売・広告,
Sub-specialization マーコムマネージャー / PR, イベントマネジメント,
お問合せ Shoko Yaoita
参照 JO-1905-418051
see Shoko's jobs

[Company Description]
Leading Global Luxury Beauty brand

[Responsibilities]
Develop and execute Integrated Marketing Communication (IMC):

  • Develop IMC Campaign anchoring on Digital Media and Social Communications while managing traditional media such as Print
  • Digital media buying and operation. Deliver the best ROI by setting and assessing clear KPIs by media and campaigns by leveraging DPM/CRM management
  • Develop and execute relevant local influencer activations based clear influencer and social media strategy.
  • Develop and execute consumer activations based on IMC Campaign objectives.
  • Develop locally relevant social/digital/influencer contents while managing global assets
  • Working knowledge of the digital media landscape, native content and opportunities to maximize digital media added value.
  • Keep monitoring to incorporate new digital technologies and platforms into on-going campaign
  • Identify consumer insights in digital field through Social Listening

Cross-functional Alignment:

  • Collaborate with cross-functional teams and Global/Regional team to develop 360 cohesive communications, utilizing all assets by global and mapped across media, social and retailer channels.
  • Leverage measurement tools to provide progress against strategy reports and to coursecorrect/adapt future strategies, continually finding ways to improve on those metrics through testing and new initiatives.

Retailer Support:

  • Drive innovative ways to utilize editorial / social platforms of top market retaile

[Requirements]
Skills / Specific Experiences Required:

  • Knowledge and experience in media strategy, planning, buying, analytical skills (using measurement tools), metrics and the role media plays in integrated communications
  • IMC planning and implementation
  • Creativity in developing local relevant execution ideas
  • Deep knowledge of total media landscape
  • Strong writing and communications skills in Japanese and English
  • Strong negotiations skills as both a strategic adviser and direct negotiator
  • Experience of Beauty and/or Prestige business preferred

Desired Candidate Profile:

  • Digital/social media planning and execution
  • Consumer/influencer event planning and execution
  • Background with Cosmetics, Prestige beauty brands, Luxury, Retail or brands which have successfully rebranded themselves and set up strong IMC

[Employment Type]
Full time

[Salary]
6~8.5M

[Location]
Tokyo

[Welfare]
Social insurance

[Holidays]
Full 2 holiday week system (Sat/Sun) national holidays
New year's holiday
Annual Leave

Please click "apply" if you are interested in the job.
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Further details about the company and position will be notified at a later date.