★新設:Digital Marketing Manager - 家電メーカー

お問合せ Chihiro Fujimoto
参照 JO-1907-421095
see Chihiro's jobs

[事業内容・会社の特徴]
外資系家電メーカー

[仕事内容]

  • Understand and apply the business strategy in a digital strategy including defining needed capabilities and activation strategy
  • Apply the strategy into one or more capability expertise (.Com, content, analytics, social, real-time marketing, etc.)
  • Inspire and promote the thought leadership of your digital capability expertise, bringing new & innovative opportunities to our marketing approach through identification of new channel, tracking and media opportunities
  • Own the digital capability roadmap or BG/market digital roadmap and budget to drive maximum ROI on the various executions across the various touchpoints in the respective consumer decision journeys
  • Dive harmonization of the digital landscape to enable activation of the digital capabilities across businesses, leveraging and sharing best practices and
  • Be a digital expert and consultant, supporting digital transformation adoption and activation across the businesses and markets
  • Activate digital capabilities and translate them into impactful digital campaigns or activate digital campaigns that leverage multiple capabilities
  • Develop cross channel media plans working with a wide group of stakeholders in line with business objectives, and execute accordingly, providing analysis & insight on performance, managing overall campaign lifecycle
  • Detailed day to day management of channel activity, continually testing & optimizing our spend & mix of offline and on-line activities to hit business objectives
  • Traffic generation, nurturing and customer acquisition across all digital channels (web, SEO, paid search, display advertising, mobile marketing, CRM, ecommerce, etc.)
  • Coordinate the planning of capability campaigns, ensuring customer acquisition and supporting monetization across the range of digital vehicles, to drive business growth and
  • Source and manage relationships with supporting vendors and agencies.

[応募資格]

  • コンシューマーメーカーにてデジタルマーケティング戦略を牽引する経験をお持ちの方
  • 英語ビジネスレベル(国内外のステークホルダーとダイレクトコミュニケーションが可能な方)

[雇用形態]
正社員

[勤務地]
東京

[給与]
800万円〜1200万円
(能力・経験を考慮し当社規定により決定します。)


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