Digital Marketing manager - スキンケアブランド

Location: Tokyo
Contract Type: Permanent
Salary: ¥8000000 - ¥10000000.00 (年収)
Specialization: Consumer Goods & Retail, Advertising,
Sub Specialization: Digital / EC / CRM,
Contact: Yusuke Maeda
Reference: JO-2207-472905

・Applicants must have permission to work in Japan
・Applicants must be able to speak fluent ~ native level Japanese (Equivalent to JLPT N1)

☑外資系企業 ☑英語力が必要 ☑リモートワーク可能 ☑フレックス勤務

Digital Marketing manager


Core Mission:
- Setting & applying the digital marketing strategy for our skincare brand to strengthen awareness and ultimately create demand
- Analyze performance, conduct optimization, and get insights for future planning
- Agency & vendor quality control and negotiations

Duties and Responsibilities:
A one person team managing all aspects of digital marketing for the skincare brand
- Develops the digital strategy and executes the plan
- Leads development and management of owned media (website/SNS, etc) and paid media to ensure plans are effective & efficient
- Leads digital content creation in collaboration with Brand Marketing in accordance with brand guidelines
- Leads e-mail marketing in collaboration with Brand Marketing/E-retail teams to drive trial and repeat
- Responsible for managing the relationship with the digital media agency and also optimizing digital media spend across media outlets; SNS, SEM, etc
- Analyzes and reports performance based on clear KPIs (ROI, CPC, CTR, etc) and get insights for future planning and goals setting
- Supports growth within E-retail channel via cross-platform traffic in collaboration with E-retail team

・事業会社、もしくは代理店にて、Digital Marketingのご経験をお持ちの方(目安:5年ほど)





Reference: JO-2207-472905
Seniority Level: Mid-Senior level
Job Function: Marketing