Global Software Company
Expectation overview for Integrated Marketing Programs: Actively manage planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Orchestrates with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns.
Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs.
Participate in Strategic Planning - Work with Business Planning, Marketing Planning, Sales and Business Development/Management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Ensure programs and campaigns are expertly aligned with stated strategic goals.
Develop Content and Messaging to support the Customer Journey - Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the our portfolio, audience insights and intelligence to develop key messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and determine best practices to create repeatable processes and content.
Manage asset development and independently deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.
Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories.
Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations.
Strategically drive program activation and acceleration with a Digital First approach within region, market unit, or country.
Serve as a subject matter expert in the evaluation of overall performance to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution, and pipeline impact. Collect and syndicate best practices.
Through others, utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools.
Professionally advise execution teams on configuration, execution and best practices.
· Minimum 5-8 years of related experience
· Project leadership (medium to large-scaled projects)
· Supporting organizational change
· Bachelor's degree or equivalent required
Full 2 holiday week system (Sat/Sun) national holidays
New year's holiday
Please click "apply" if you are interested in the job.
We will review your profile and contact you within five business days should we find that you satisfy the requirements of the hiring company.
Further details about the company and position will be notified at a later date.
|Salary:||Up to ¥13000000 per annum|
|Specialization:||Technology & Digital, Telecommunication,|